How a cookie raised the bar

How a cookie raised the bar.

RO cookie 1200x1200 px RGB.jpg

We like to take customers’ wishes very seriously. But we do not always do what customers would like us to do. For instance, a bakery asked us to come up with a new cookie recipe. We wondered how we could meet expectations including trends and needs as we go along. The remarkable result was not a cookie … we raised the bar a bit.

We combined our business support with consumer insights and trends like health and convenience and developed a grab&go health bar. Adjustable according to customer needs and season involved. For instance by adding pumpkin seeds and dried fruit in autumn.

By presenting a total product, including packaging and marketing, our customer has been offered a unique and distinctive story. The result is not only a bigger margin, but also business growth.

That is why we never stop wondering. Keep exploring.