As a family-owned business with strong roots in the communities in which we operate, we have always had a strong sense of responsibility for our people, our suppliers, customers, our communities, and for our natural environment. Corporate Social Responsibility (CSR) is strongly embedded in our values and business practices.

CSR strategy

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In 2019 we decided on a CSR strategy for the period 2019-2023. We also drew up an action plan in order to implement our strategic choices into our everyday work. Our goal is to work as One Zeelandia where possible, while empowering individual countries to take responsibility for their own performance.

Based on the four chosen CSR topics, we have identified eight group-wide projects in which we can accelerate progress by clustering initiatives and pooling resources:

Each of these projects is led by a small team which includes representatives from countries which have already made substantial progress.

CSR ambassadors

ambassador.jpgAs a group we value and encourage local initiative, while we expect our operating companies to adopt standards and tools that emerge from joint CSR projects. In 2019 an internal network of CSR ambassadors from 28 countries was set up. The ambassadors’ role is to share information, collect feedback and promote awareness of and commitment to CSR topics. The CSR ambassadors all volunteered for the role, demonstrating their enthusiasm and commitment, and were selected by their managing director to ensure they have the support of their local management team.