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Our history

When H.J. Doeleman founded Zeelandia in 1900, the company’s core business was to produce rusk jelly for local bakers in the Dutch coastal province of Zeeland. Over the following decades, the company steadily expanded its portfolio and international scope, earning the designations ‘Purveyor to the Royal household’ (1925) and ‘Royal’ (1950) along the way.

Close personal involvement with our customers has always remained at the heart of what we do. This is reflected in our global network of local Zeelandia companies, which develop products tailored to local tastes and needs of more than 100 countries.