Creating new possibilities

Inspiring bakers with smart ingredients that help them perform better and create top quality products. Check the video for our story in a nutshell.

The Royal Zeelandia Group serves the professional bread and confectionery trade worldwide with high-quality baking ingredients. Our portfolio covers thousands of products and services, both standard and tailor made, and is continually renewed and finetuned to reflect the latest consumers trends and technological possibilities.

With thorough knowledge of local markets and a global R&D network we can support customers around the world in exploring new ground and creating new products that prove a success both with bakers and consumers.

Our history

When H.J. Doeleman founded Zeelandia in 1900, the company’s core business was to produce rusk jelly for local bakers in the Dutch coastal province of Zeeland. Over the following decades, the company steadily expanded its portfolio and international scope, earning the designations ‘Purveyor to the Royal household’ (1925) and ‘Royal’ (1950) along the way.

Close personal involvement with our customers has always remained at the heart of what we do. This is reflected in our global network of local Zeelandia companies, which develop products tailored to local tastes and needs of more than 100 countries.

Facts & Figures

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Our people

From excellent research to impeccable service and support: the success of our company hinges on the professional pride of over 2,800 employees around the world. It’s our people who make the difference by embodying our core values: a strong customer orientation, an innovative mindset and an enthusiastic entrepeneurial spirit.