Cake it easy!

A general tendency shows that consumers prefer a higher grade of convenience in the range of pastries – especially the service aspect of bakery products is getting more important for discerning customers. Therefore Jung Zeelandia created “Cake-it-Easy”. 

Next to the need of high process security and machine ability of new developed products, suitable sales concepts are in great demand! And above all, they should be adapted to actual trends and other consumer requests. An excellent example in this field is the new basic-mix Jung Rühr-Zauber, which has been created for soft and creamed cake variations. The typically creamed cake has a modern character and a pleasant taste of softness!  Although the dough is easy to elapse, fruits or other toppings are carried excellently.

At the same time, the Jung Zeelandia team thought about how to bring this new product and respectively the pastries made up of it, into the market. So, in addition to three delicious recipes for cakes made in baking trays they also designed five applications presented in easy-to-handle, quadratic, convenient paper trays which take aim to single person themed as “cake it easy”.

These novel paper trays are very decorative for the bakery’s counter and also offer an attractive supply for coffee shops. The consumer profits also, for the petit cake is easy to handle and easy to unhinge or even - after 20 sec. microwave - to spoon as a "hot cake".