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Zeelandia Group appoints new Chief Executive Officer

International manufacturer of bakery ingredients Zeelandia Group has appointed Mr Michiel de Ruiter as its new Chief Executive Officer. He will join Zeelandia on 1 May 2015, succeeding Mr Roelof Krist, who will step down as CEO on 1 April 2015.

Mr de Ruiter has been working in several general management positions at international companies for nearly 16 years. He started his career at McKinsey & Company, and in 1996 joined Royal Friesland Foods where he was Managing Director of Friesland Nutrition from 1999 to 2005. Since 2005 he has been Managing Director and co-owner of Hochdorf Nutricare AG, the baby food division of Hochdorf Swiss Nutrition AG. It is a dairy company based in Switzerland, active in the areas of milk derivatives, baby care and cereals & ingredients.

Together with the other Zeelandia Executive Board members, Guido Janssen (Chief Commercial Officer) and Emile Hoekstra (Chief Financial Officer), Mr de Ruiter will apply his experience in the international food industry to continue developing the global presence of the Zeelandia Group.

Mr de Ruiter comments: “Zeelandia is an international family-owned business, which appeals to me personally. I look forward to working with its dedicated employees, to reach new levels of innovation and to further the company’s growth. The rich company history combined with their passion and knowledge make Zeelandia well positioned for future success.”  

Mr de Ruiter is 53 years of age and holds a Masters degree in Marketing and Business Administration from the University of Wageningen in the Netherlands.