Mickey bread at Sial
In SIAL Paris, the world's leading food industry show, Zeelandia presented two new Mickey branded bread concepts under the umbrella of Disney Consumer Products. The products are created in the shape of Mickey Mouse, fitting in the childrens' world of experience. The Mickey shape in (fresh) bread is a completely new invention in the bakery industry.
Healthy = Funny!
In a special area, showcasing innovative products, Disney presented more than 40 products aimed at children aged 3 to 12, which combine the nutritional qualities required for a balanced diet with taste and 'fun' appeal.
Within this frame Zeelandia created the Mickey shaped loaf of bread and buns with specific features on calcium and fibres. With each slice of bread or bun children can create a Mickey Mouse of their choice. The products are fitting perfectly in a balanced diet. In combination with the funny and attractive appearance this will help mums to provide their children with important nutrients, essential for their growth and development.
Mickey Mouse shaped buns
Mickey Mouse shaped sliced bread
Disney bread products have been introduced in 6 European countries so far. For more information on product assortment per participating country see www.kidsbread.eu.