Disney Award for Novaterra Zeelandia Italy
During the year-end meeting of the Italian section of Disney Consumer Products, Disney awarded the best 5 Partners of the Year. In the presence of 500 attendees from 100 licensing companies in Italy, Novaterra Zeelandia got the award for the ‘Most Innovative Range”.
The motivation of Disney acknowledged in particular the activities of Novaterra Zeelandia in the Healthier Eating range and their commitment for achieving better food habits.
Product Manager Luca Palafachina: “I’d like to share our enthusiasm for an amazing accomplishment of Novaterra and the Zeelandia Group. This prize is a remarkable boost to sustain our joint activities and keep improving our business”.
Since 2006 Disney food policies limit the use of the company name and its characters to only those kid-focused products that meet specific guidelines, including limits on calories, fat, saturated fat and sugar. Since announcing its food guidelines, Disney has made adaptations and changes to make healthier foods available and appealing to kids and families.
Disney also made nutritionally-beneficial changes in the meals served to children at all Disney-operated restaurants in the Disney Parks and Resorts. Today a kid’s meal automatically comes with fruit or vegetables on the side and juice, water or low-fat milk to drink.