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Weight management

One way to help consumers control and lose weight is to offer bread products with low carbohydrate and high protein content.

Over the last 30 years, global obesity rates have doubled. 1.5 billion adults and 43 million children under the age of 5 are now overweight.

Low-carb, high-protein solutions 
Unsurprisingly, no less than 49% of consumers worldwide are trying to lose weight. This includes people of all ages. Many of these consumers are actively looking for products which help them manage their weight. This inspires us to support customers with solutions for low-carb, high protein bread. We also help them communicate the health benefits of these products clearly, through professional marketing materials and clear nutritional labeling.

Tailored taste  
However, research has also shown that consumers are getting tired of being told what they cannot eat. They look for products that combine weight loss with great taste and even a sense of indulgence. This means that our innovations must be as much about taste, texture and variation as about being low in carbohydrates and high in protein. That is why we continually renew and refresh our portfolio of weight management products, tailoring them to the different tastes in local markets.