Cardiovascular health
Globally, cardiovascular diseases such as strokes and heart failure are the number 1 cause of death. However, according to the WHO up to 80% of these diseases may be preventable. Consumers are increasingly aware of this, which boosts demand for products that help control risk factors like obesity and high blood cholesterol levels.
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Weight management
One way to help consumers control and lose weight is to offer bread products with low carbohydrate and high protein content. However, for these products to be successful they still have to offer great taste and texture.
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Healthy lifestyle
In recent years, consumers have focused more and more on products with positive health claims. Our goal is to complement our range of products low in salt, fat and sugar with products high in beneficial ingredients like fiber, protein and vitamins.
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Customer stories
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Promoting the taste of freshly baked bread
With live baking demonstrations and a range of promotion materials, we help two supermarket chains increase the turnover of their in-store bakeries.
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