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Healthy lifestyle

Globally, consumers are adopting a more proactive and broader view of their nutritional well-being, with almost two-thirds of them claiming to be ‘highly attentive’ to health issues. At the same time, people are getting tired of too many health warnings. They are increasingly looking for convenient products with positive health claims that fit seamlessly into their everyday life and diet.


This trend creates opportunities for bakers. In addition to providing products that help consumers manage their weight and control the risk of cardiovascular disease, they can boost sales by offering their customers products rich in good ingredients. We support them by developing tasty and easy-to-process mixes enriched with vitamins, minerals, omega 3 fatty acids and other micronutrients, which fully comply with all relevant food safety regulations.