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Regional pride

People are more and more conscious of their regional identity.

In combination with the increased emphasis on sustainability, this leads to a growing demand for local produce. Including bakery products made from locally sourced ingredients.

A sustainable choice 
Consumer focus is increasingly on 'planet-conscious' eating. Natural and regional have become part of the consumer’s vocabulary. Some of the reasons that consumers purchase regional foods include: it’s good for the local community, it’s more convenient, it tastes better, it’s sometimes more cost effective, it makes them feel responsible, and it’s better for the environment. Zeelandia has developed several local concepts to support bakers in this consumer trend.